How to save money on gifts for your spouse
Next week I’ll have been married ten years to the best woman in the world. (Yeah, I know — I’m biased.)
We’ve gotten into the habit of letting each other know before we’re about to purchase something big — something that costs in the neighborhood of $150 or more. When I tipped my plans to get a rather expensive 10th anniversary gift, my wife thought that we had better uses for the money at this time.
This leniency extends to other gift-giving occasions like Christmas, birthdays, and even Valentine’s Day.
She lets me off the hook. But there’s a catch
One of many tricks that master copywriter Bob Bly shared with the readers of his newsletter was with regard to giving holiday gifts to clients. He doesn’t feel pressure to give his best clients a gift each year. These are people who spend five and six figures (or more) a year for his services. If anyone should get a gift at the holidays, it would be these folks.
How does he get away with it? His trick is to give gifts at totally unexpected times. He might send a book to a client on June 13th as a gift. “Just because.” This gets him off the hook for a slew of Christmas gifts because there’s no expectation of one. He gives gifts that are more memorable for the recipient — and he gets to give them when he wants or when he’s inspired.
I’ve adopted that trick a bit. I’ll bring home flowers, just because it seemed like the right thing to do. $10/year around once a month buys a lot of slack around Christmas, anniversaries, and Valentine’s Day.
So it’s not that I don’t get my wife gifts. I just get them at different times, when they’re not marked up horrendously.







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