I SMELL AN UPSELL!
You know what I'm talking about. You're minding
your own business, telling whoever whatever you
want to get, and ...
"... Would you like a house salad for 99 cents?"
"... An extended warranty is only $9.95!"
"... We have a special on the NFL package..."
"... Wanna super-size that?"
You're already in the store or on the phone with
the salesperson, so this is easy pickin' for them!
They'll upsell you until the cows come home, because
it's never easier to sell to someone than when
they're ready to buy, and guess who's buying?
HOW DO I KNOW UPSELLING'S GETTING REALLY BAD?
Because the US Postal Service upsells me! Here's
a typical conversation:
MBH: "I'd like to send this Printed Matter rate,
please."
USPS:"Priority Mail is $10.95, and First Class
is $5.50."
MBH: "No, Printed Matter rate, please."
USPS:"Tracking or delivery confirmation on this?"
MBH: "No, thank you."
USPS:"Insurance?"
MBH: "No, thank you. It's worth only a dollar."
USPS:"How about some stamps?"
MBH: "No, I still have Christmas stamps, thanks."
They upsold me four times! The post office, for
goodness' sake! I expect a salesperson to try to
sell me lots of stuff I don't need, but Mr.
McFeely? Give me a break! Speedy delivery that!
WHAT'S A BUYER TO DO?
- Realize upselling for what it is. Most people
either want (a) to make as much money as they
can or (b) to keep their job, so they make as
much money as they can for their employer. As
competitive as business is, sellers have no
choice, really.
- Just say no! Your wallet will be proud of you.
- Ask if something offered is free or not.
Restaurants are notorious for this. The feta
cheese the waiter "offered" to put on that
salad may cost you, but they may not come out
and tell you that if it's listed as an extra
in the menu.
- Gently train people you deal with regularly by
being clear that you won't be upsold. They
may just quit trying. (Or they may get
sneakier about upselling to you. But that's
part of the game!)
- Come back with something that doesn't cost
anything. "Would you like something to drink
with that?" might be countered with "Yeah, I'd
like some water, please."
"Oh ... and could you add a lemon wedge to that?"
© 2004-2006 MightyBargainHunter.com. All rights reserved.
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